What OkCupid taught me about personal brandingFrom Our Readers
I got into online dating the same year I broke into marketing. I’d spent two years trying to figure out life after college, working a variety of dead-end jobs and dating an equally diverse variety of dead-end guys. From a sociopathic gamer to a grownup music nerd with a Dyson, and from a bottom-rung cashier job at Books a Million to my first 9-5 gig that required my degree, it was an interesting two years trying to find out what I wanted and needed, both professionally and personally. I had decided to make the leap from technical writing to marketing around the time I went through a devastating breakup. A year later, I was starting to make headway in my new field and was ready to date again.
That’s when I found OkCupid.