Thursday, February 5, 2015

Whiskey-Swilling Women Are Killing Vodka Sales

[In which Emmie is quoted]

“We’re realizing women don’t have to be ghettoized into these female cocktail options like cosmos and appletinis,” Meghan O’Dea, a 28-year-old essayist and member of a drinking club called The Whiskey Women, told The Huffington Post. “We’re seeing a move toward gender-neutral drinking.”
“Women are tired of this coded language used about drinks that’s limited their personal expression and what they can enjoy,” said O’Dea, the Whiskey Women club member. “There’s an idea that women can’t handle the burn or don’t like the flavor of anything that doesn’t taste like a 5-year-old mixed it.”
Those attitudes are changing. O'Dea points to Olivia Pope, the leading character on ABC’s hit drama "Scandal,” as a sign of the shift. Pope, a strong female protagonist, is also an opinionated wine connoisseur, a trait that O'Dea says may empower other women to take more pride in their poison.
“Real-life women are consciously realizing that the beverages you enjoy have a lot to say about who you are as a woman,” O'Dea said. “Women are shying away from drinks that infantilize them.”

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