Monday, February 12, 2007

What to make a quick $25 million?

Get some CO2 out of the atmosphere.
British billionaire entrepreneur Richard Branson, with former vice president Al Gore [Run, Al, Run!] at his side, offered a $25 million prize Friday to anyone who can come up with a way to blunt global climate change by removing at least a billion tons of carbon dioxide a year from the Earth's atmosphere.

Branson, saying that the "survival of our species" is imperiled by current environmental trends, said the prize was similar to cash inducements that led to some of history's most notable achievements in navigation, exploration and industry. A competition launched in the 17th century, he said, resulted in the creation of a method to accurately estimate longitude.

"I believe in our resourcefulness and in our capacity to invent solutions to the problems we have ourselves created," said Branson, who has pledged to invest $3 billion in profits from his transportation companies, including Virgin Atlantic Airlines and Virgin Trains, to fighting global warming.

1 comment:

josh said...

I want to make $25,000,000.00!!!

But that seems way too hard. I'll just stick to identity theft.